Frequently Asked Questions

Some of the answers to these FAQ’s may require more in-depth information than provided. For additional information relating to the designs and technical aspects of our products, please refer to sections of our White Paper, comments contained in many of the reviews written about our products and information shown on the individual "drop down" boxes for each product.

Click on the gray headings below to open the FAQ's.

This section will answer many frequently asked questions about high performance cables of both a general and specific nature.

FAQ’s and answers relating to specific Soundstring™ products can be found in the individual drop downs for other parts of the “FAQ” s section.

- Cables are regarded as accessories to components and speakers. Why is it necessary to consider upgrading?
Answer - Cables are not just accessories, they are important “components” and an integral part of your sound system which cannot function without using them.

Question - What benefits will I have from upgrading my current cables?
Answer - Upgrading your cables with Soundstring products will help to maximize the overall performance of your sound system. Upgrading your power supply cables will help to maximize voltage flow which helps to maximize the performance of each component they power. Better quality interconnect cables will result in a sonic improvement that will be like having a major component upgrade at a much lower cost. Upgrading speaker cables allows your sound system to properly handle all of the musical details and nuances your system's components can deliver. The result is improved overall system performance, and much better quality sound reproduction.


Question - In simple terms, how can I visualize what the benefits of cable upgrades will be for me?
Answer - Upgrading to better quality cables is like cleaning your windows or glasses. You don’t realize what a difference a clean window or pair of glasses makes until you see how much clearer the images are when they are clean. Better quality cables will open up the sound stage, give you more transparency and bring that “you are there” feeling to your listening experience.

Question - Does the rapid advancement in component, speaker and recording technologies mean that better cables are needed to take advantage of these improvements?
Answer - Major improvements and advancements in audio and video equipment over the past 10 - 15 years have brought improved and enhanced capabilities to home systems that were previously available mainly for making movies. In today’s environment, you can enjoy the benefits of these advancements by using today's improved high performance cables in your home sound system. You would not put cheap undersized tires on a luxury car. Why use underperforming cables on a high performance sound system and miss out on the improved performance your sound system can have that will allow you to enjoy the technological advancements we have to the max!

Question - Are equal length cables preferred and if so, why?
Answer - For interconnect and speaker cables, unequal lengths are not encouraged, but they can work if the difference in length is within 20% - 25% of each other in lower to moderate priced systems. Standard matching lengths are preferable for the best overall performance regardless of the complexity and cost of a sound system. For re-sale or trade-in purposes, equal length cables are preferable too. The difference is not in the unequal lengths and the time it takes for signals to go through the cables. Rather it is in the filtering that takes place largely due to resistance.


Question - What is better to use in high performance audio cables - copper or silver?
Answer - Silver has a slightly greater amount of conductivity (about 1% better than copper), but it has a completely different “sonic signature.” Highs are somewhat clearer and faster but bass is not nearly as full. It also oxidizes differently than copper and is considerably more expensive. There are some cables and certain types of components and speakers that do well with silver plating, but oxygen free high conductivity multi-stranded bare copper with 4-9s, 5-9s or 6’9s oxygen free content have more flexibility and many more “pluses” in overall performance than silver plated conductors. Bare oxygen free bare copper is our metal of choice for all of the cables we manufacture at the present time.

Question - Which is better, shielded or non-shielded interconnect cables?
Answer - Interconnect cables do not need to be shielded except in very specific instances where a sound system has a turntable with a magnetic cartridge, where one or more of your system's components may be emitting some levels of RFI or EMI, where you may be in a home environment that has electrical devices that emit RFI or EMI, or if you are in areas where there may be a local cell tower, an airport or an industrial park that may emit RFI or EMI. In those circumstances, the use of shielded interconnect cables may be necessary. For everything else, the use of unshielded interconnects is highly recommended. They bring a more wide open and transparent sound quality to your sound system.

Question - Does directionality really matter?
Answer - Yes, it is important in almost all audio set-ups, especially where the cable design and shield termination come into play. For interconnect cables that have a shield it is very important to know directionality if the cable is single ended, or if it is connected at both ends as with balanced interconnects. Directionality of the conductor windings is very important too. Proper identification of the directionality of the conductor windings enhances signal and frequency flow on the surface of the conductors for signal carrying cables (interconnects, speaker cables, etc.) and for power cables and power supply cords it is a factor in maximizing voltage flow through the conductors to insure the best possible component performance.

Question - Do audio cables act as filters and can they change the signals that run through them?
Answer - Yes, all cables act as passive filters with elements of inductance, capacitance and resistance. They are reactive and can influence overall system performance by being complementary, neutral or negative in how they affect overall sound quality and component performance. In general, longer cables tend to exhibit these effects to a greater degree than shorter ones.

Question - Are gold plated terminations better than using other types of terminations or unterminated ends?
Answer - Gold plated terminations have a very thin layer of gold over a base metal. The gold plating resists corrosion and is a better conductor of electricity and signals than most of the lower quality base metals used in terminations. Metals such as rhodium, silver and platinum have additional benefits over gold, but they are not very cost effective for audio and video systems. Unterminated cables, regardless of the purity and oxygen free content will oxidize and corrode over a period of time, especially when there is current running through it. Gold plated terminations resist corrosion and are recommended over the use of bare ends at the points of termination. It is also very important to use terminations that are "crimp" style rather than soldered. Soldering, even pure silver solder, can have a degrading effect on overall cable performance.

Question - Does “conditioning” or the “cooking” of cables before they are used in a sound system really make a difference in performance?
Answer - Just as an athlete or musician needs to warm up before competing or performing, ALL components, speakers and cables used in a sound system will sound better after a break-in or conditioning period. The time necessary for proper break-in varies according to the individual designs and constructions. For cables, it depends upon the types of metals used in the conductors, the number and gauges of the conductors, the size (AWG) of the conductors and the insulating materials used to coat the conductors. In general, our cables require from 75 to 120 hours of “conditioning” before they are ready to bring out the best in a sound system’s components and speakers. Our newer GEN II cables have greater individual strand counts that require longer conditioning time, while our original multi-gauged/multi-conductor designs required less conditioning time. The conditioning of cables allows them to stabilize electrically. However, long periods of inactivity in a system will usually require additional conditioning time once the system is back in use. Also, changing components and/or speakers can require additional conditioning time while the cables acclimate to the design and construction of the new components and/or speakers. Once properly conditioned, midrange will have greater depth and warmth and will be smoother, more cohesive and less analytical in many set-ups.

Question - What general advice can you offer to most audiophiles when it comes to cable selection, performance and cost?
Answer - Without naming names or pointing fingers, the concept that cables must be big, heavy and expensive to be good must be ignored. Thoughtful designs, constructions and overall performance should be the basis for considering what cables to buy for your sound system. Bigger is not better. Heavier is not better and above all, how costly the cables are should not influence selection. Expensive cables are not necessarily the best performing cables. Exotic cables should not be the goal. The single most important aspect in cable selection is performance, not size, not weight and certainly not cost! Well constructed, well designed cables that are very flexible and easy to work with are a good starting point. After that, individual taste in how well the cables work with your sound system is the criteria. Your individual taste for what sounds good to you should be your primary goal. Work within your budget. Expensive cables costing thousands of dollars a meter are not an absolute guarantee for performance. A combination of performance and affordability should be your main goal. High performance cables do not have to be very expensive cables. As manufacturers in the truest sense of the word, we are able to design, manufacture and sell high performance audio cables at reasonable and affordable prices. Every reviewer that has ever evaluated our cables has said that we have “the best bang for the buck in cables for high end audio.” That should be your goal - to get the best bang for the buck and save some of your hard earned money for other pleasures in life!

FAQ’s Specifically Relating To Our GEN II and GEN II “SE” Cables

- All of the reviews written about your Gen II cables have been very positive. They are also higher in cost than your original cables. What did you do in designing them that makes them more costly and how does that relate to better performance as the reviews indicate?

Answer - We spent more than two years experimenting with various combinations of copper gauges, strandings and platings to determine what combination would provide the best possible overall improvement in sound quality while still being reasonably cost effective for our potential customers. To do this, we found that using 6 nines (99.9999%) oxygen free very finely stranded electrolytic bare copper provided an improved frequency and signal flow for our interconnect, microphone and speaker cables, as well as a greatly improved voltage flow for our power supply cords. By combining the improved copper conductor designs with the very best quality thin wall RoHS (lead free) PVC insulation for the individual conductors and the overall outer jacket of each cable type, we achieved very soft and flexible high performance cables that would still be “affordably” priced, but because of higher raw material costs, would also be somewhat more costly.

Question - The reviews say that the new Gen II power cords are among the very best available and are a great bargain compared to your competitors. Why?

Answer - As with all of our Gen II cable products, the new very finely stranded multi-strand copper design plays a significant role in our power cord performance. Within each copper gauge, there are numerous construction possibilities depending upon the end use of the cable. For high performance power supply cords in high end audio, the more individual strands of copper that are used for each gauge of copper conductors, the larger the overall circular mil area (distance around) will be for the conductors. With power supply cords, the voltage runs through the entirety of each individual strand of each conductor in that cable type, not just on the surface area as it does with signal carrying cables. The more strands you have, the more you improve overall voltage flow and voltage filtering through the strands of each conductor. The faster and cleaner the voltage flow through the individual conductors of a power supply cord into the individual components of a sound system, the better the overall performance of that component will be. When the components can operate to their maximum design capacity and efficiency, then the transfer of signals and frequencies between components and overall system performance is improved. If you are able to achieve this without having to use very expensive “exotic” raw materials, you achieve the best of both worlds - vastly improved overall sound reproduction and an affordable cost!

Question - What improvements were made in your Gen II “SE” cables and how did they affect the performance compared to the regular Gen II cables?

Answer - After many months of additional experimenting and testing, we incorporated a special proprietary non-metallic 98% RFI/EMI braided shield to further enhance overall Gen II cable performance. The braided shield is lightweight, very flexible and added just a small amount of extra cost to the cables. We also enhanced the strandings of the conductors to the Power Supply Cords for increased voltage flow. The “SE” regular speaker cables have double run conductors on each leg of the cables, effectively increasing signal and frequency flow to the speakers resulting in even better performance. The interconnect and microphone cables have increased strand counts for even better signal and frequency flow over the surface of the individual conductors.

Question - I noticed from pictures shown in some of the reviews that your cables have directional arrows on them, as do many others. How important is that and what happens if the cables are installed opposite to what the arrows show?

Answer - Establishing and maintaining directionality of the copper windings in an audio cable is very important in overall sound system performance. Keeping directionality insures that the flow of voltage, signals and frequencies is maximized at all times. We manufacture all of our cables from the base raw materials through the insulating of the individual conductors, cabling and wrapping of the conductors with PTFE (Teflon) tape to prevent adhesion in the jacketing process, extrusion of the outer jacket and then the cutting, stripping and terminating and testing of the finished cables. In the initial step, where we cable the individual strands of copper to create the multi-stranded conductors, we create and maintain “directionality” of the windings of the conductors before they are insulated. Each process toward completing the finished cables reverses the directionality of the copper windings on the take-up reels used to hold the conductors of finished cable. When we extrude the outer jacket on each cable type, we surface print our name, the appropriate UL product codes and the directional arrows. This assures that in the final steps of putting the outer woven nylon “static guard” covering on them, doing the cutting, stripping, terminating and application of heat shrink tubing with directional arrows will all be performed in conformance with the directionality of the conductor windings. Power supply cords can only be plugged in one way, so their directionality is assured as long as the male and female plugs have been installed properly in assembly. RCA interconnects and speaker cables with spades or banana plugs can be improperly installed with the directional arrows pointing in the wrong direction! If this happens, nothing bad will happen to your sound system, but the quality of sound reproduction will be diminished because the flow of signals and frequencies across the surface of the conductors will be counter to the directionality of the copper windings. To correct this problem, simply disconnect the affected cables and reverse them with the directional arrows pointing in the direction of the flow of the signals from component to component.

Question - I don’t see bi-wire jumpers in either of the Gen II product lines. Why?

Answer - Bi-wired speaker cables are a better option than using standard speaker cables with bi-wire jumpers. If you have standard speaker cables and purchase bi-wired speakers, then using the bi-wire jumpers is an option if you prefer to keep you standard speaker cables. However, if you are willing to sell the standard speaker cables and purchase bi-wire speaker cables, you will have the advantage of a full bi-wire cable without any breaks in continuity. This is desirable and actually less expensive (at least with our cable costs) than the costs for standard speaker cables plus bi-wire jumpers. Our original Tricormaxial Jumpers are still available, but we have decided not to include bi-wire jumpers as a part of the Gen II or GEN II "SE" speaker cable product lines except on special order.

Question - Do you have the same demo, return policy and warranties with the Gen II cable types that you have with your original line of cables?

Answer - Yes, the same criteria for 30 day demos, returns and warranties applies to the Gen II products. For details, see answer #10 accompanying the questions and answers for the original Tricormaxial and Octaphase Cables.

Question - The reviews for the Gen II cables state that you are using 6 nines (99.9999%) pure oxygen free copper rather than the 4 nines (99.99%) used in the original cables you designed. Does that make a difference other than in a higher cost?

Answer - In manufacturing different types of wires and cables for different end uses, the purity and oxygen content of copper can be a very effective tool for better overall performance in specific applications. For high end audio cables of all types, it is preferable to use at least 4-9’s (99.99%) oxygen free copper. Using 5-9’s or 6-9’s is even better. Anything past 6-9’s is very expensive and does not afford that much of a difference in overall performance to warrant the expense. We use 6-9’s OFHCBC (Oxygen Free High Conductivity Bare Copper) for our Gen II and GEN II "SE" cables. The higher rating of 6-9’s is preferred because it minimizes the possibility of having the surface of the copper oxidize over a much longer period of time. When copper oxidizes, it loses its shine and starts to turn darker. This oxidation process affects voltage flow through the entire conductor and reduces the speed with which signals and frequencies travel over the surface of the individual conductors. When this happens, overall cable performance suffers and less than optimal results in sound reproduction become glaringly evident. In addition to using 6-9s OFHCBC, we also use very soft and flexible RoHS (lead free) PVC compounds for insulating materials that “bond” around the outer walls of the copper conductors effectively squeezing out any oxygen content that would normally be trapped between the outside of the multi-stranded conductors and the inside wall of the insulation around it. This greatly minimizes the potential for oxidation and ensures that the cable will have a much greater longevity from this perspective.

Question - I see that you now offer all of your original power supply cords with Furutech plugs and that all of the Gen II and GEN II "SE" types are only available with them. Why Furutech compared to other high end audio plugs on the market and how much of a difference do they make compared to the molded plugs you first offered?

Answer - High performance power supply cords are perhaps the most important cables in any sound system. The better they perform, the better the components they power will perform. As a manufacturer and supplier of high performance power supply cords for high end audio, it is critically important to incorporate the best possible materials, designs and components into each power cord. Feeding incoming voltage to a sound system’s components as fast and as clean as possible will maximize that component's design potential. When we first started to sell power supply cords in 2001, the molded-on plugs were a basic industry standard that offered very good electrical qualities as well as being cost effective. Several years later, the performance of hand assembled “audio grade” plugs became more and more desirable as industry standards for higher levels of performance became more demanding. We tested several plug types and chose Furutech for the quality and performance their plugs provided, as well as their OEM pricing and ease to work with as a valued supplier. In succeeding years, they made many improvements, offered more plug types for international markets and provided excellent service. The Furutech plugs we use all have 24 Kt, gold plated contacts for maximum conductivity. Their prices have also remained reasonably stable making it possible to maintain a stability in our pricing structure for power supply cords for quite some time. To paraphrase what many reviewers have stated, “The fit and finish of the Furutech plugs along with the look and performance of the Soundstring power cables is one of the very best available and unbeatable at the price point they sell for.”


FAQ's Specifically Relating To Our Gen I Octaphase™ Interconnect Cables


Question - Why does your Octaphase™ interconnect cable design make a difference in component and sound performance compared to many other more expensive cables from your competitors?

Answer - Our patented Octaphase™ "Alpha Series" non-shielded and "Omega Pro-Line Series" shielded interconnects each have eight individual conductors (4 positive and 4 negative) in our exclusive and patented Progressive Geometric Multi-conductor/Multi-Gauged™ design. This design, combined with our patented "Ultra Low Mass" 24 Kt. Gold Plated RCA jacks, promotes full frequency alignment and flow, allowing all frequencies to seek the "path of least resistance" when traveling from termination to termination between system components. The result is a crisp, clean signal transfer allowing for maximum accuracy and minimum distortion.

Question - What is so special about your RCA Plug that it has a patent?

Answer - The design of our patented "Ultra Low Mass" RCA Plug precludes having to solder the conductors to the center pin and grounding shell, which is common with traditionally styled RCA plugs. It is also has an absolute minimum amount of metal content, allowing for fast, accurate and maximum frequency flow through each of the eight individual multi-gauged-multi-stranded conductors. In addition, the outer housing is made from a special Coca-bola wood that futher enhances the look, style and "low mass" concept we wanted to achieve with the RCA plug design and performance.

Question - What are the differences between your patented RCA plug and traditionally styled RCA Plugs?

Answer - Our patented RCA Plug is designed with an absolute minimum of metal content. We use 24 Kt. gold plated Beryllium copper throughout. The center pin is surrounded and protected by a "cage" of spring tensioned 24 Kt. gold plated Beryllium copper that rotates 360° around the center pin, protecting it from bending and insuring proper metal to metal contact. The outer housing is an attractive, low mass finely cured Coca Bola wood with an internal 24 Kt gold plated Beryllium copper screw-on insert for maximum protection and ease of assembly. Traditionally styled RCA housings are made out of die cast metal or injection molded die cast plastic and metal with the cable conductors soldered to the center pin and housing. There are no solder points connecting the Octaphase™ conductors to our RCA plugs. The conductors are crimp connected, further enhancing overall cable and system performance.

Question - What do you mean by "Ultra Low Mass™?"

Question - How about the performance compared to other brands from your competitors?

Question - Does the Coca Bola wood housing really make a difference and why?

Answer - These questions are very closely related and therefore grouped together and answered as follows: "Ultra Low Mass™" means that the plug was designed with an absolute minimum of metal content and NO SOLDER POINTS. Less metal equates to less potential interference and better performance. It will not detract from the cable's ability to maximize frequency flow through the conductors. The Coca Bola wood housing is an extension of the "less metal" design, while also providing an eye catching, rich looking esthetic appearance.


FAQ’s Specifically Relating To Gen I Power Cords & Speaker Cables

Does directionality really make a difference?
Answer - The direction in which the copper windings of the individual conductors of a cable travel insures maximum frequency flow and accuracy in the cable. These windings should always "point" away from, or travel from the power source to the delivering component (CD player to Amplifier, Amplifier to Speakers, Pre-Amp to Amplifier, etc.) to maximize your system's performance. Without having directionality in cables, the overall component and system performance of a sound system can and will be compromised.

Question - Do I really need to have all three types of power cords to correctly match the current draws of my system's components?
Answer - Yes, it is preferable, unless you prefer to spend your money unnecessarily. Our patented Tricormaxial™ premium 30 Amp High Out-put power supply cord has #10.5 gauge composite conductors and is specifically designed for power draws in the 30 Amp range. The Medium Out-put power supply cord has #15 gauge composite conductors, for power draws in the 10 - 20 Amp range. The Low Out-put "Digital" power supply cord has #19 gauge composite conductors, for power draws up to 10 Amps. The Digital Power Cord was specifically designed for higher speed small transformer devices, Outboard Phono Pre-Amps, DACS, CD/DVD/SACD players and other digital equipment applications where the speed of voltage delivery is greatly enhanced

             You can use the 30 Amp High Out-put power supply cord for all three applications, but why spend more than is necessary? Different sized cars require different sized tires, depending upon weight, performance, wheel base, etc. Why put the biggest, best and most expensive tires on a compact car if you only need to use the recommended size by that car's manufacturer? Match the power cords to fit your individual component's power requirements. It saves money while allowing each component to achieve maximum performance potential. Bigger is not necessarily better!

Question - Except for your Omega Pro-Line Serie of shielded interconnects, none of your cables and power cords are shielded. Doesn't that create possible RFI and noise problems that will affect my overall system performance?
Answer - The unique, patented "Progressive Geometric Multi-conductor/Multi-gauged™" design and cabling of our products precludes the need for shielding in almost all circumstances. Conventional shielding increases the capacitance of cables by more than 50%. Higher capacitance affects the high frequency flow in a cable and retards the cable's ability to let you hear all the musical "information" in the recording. Shielding is required for "balanced" systems using XLR connectors. It is also used for single ended systems with magnetic phono cartridges or components with internal parts or designs that may create RF interference. If there are other sources of RFI in your local environment that possibly can create problems for you, then using single ended shielded cables would be a better option than the non-shielded types. If you hear a low grade "hum" in your speakers, especially when there is no music playing, then switching a shielded interconnect cable is recommended.

Question - I have bi-wire speakers. Will the sound quality be the same, better or worse if I use your regular speakers cables with bi-wire jumpers as compared to the more expensive regular bi-wire cables?
Answer - Our bi-wire jumpers are constructed with a similar "Progressive Geometric Multi-conductor/Multi-gauged" design used in our regular speaker cables. The difference is that we split the positive and negative conductors into individual cabled and jacketed units for the bi-wire speaker cable connections. Using our regular Tricormaxial™ speaker cables in conjunction with the bi-wire jumpers will not seriously degrade the sound quality, but bi-wired cables will provide somewhat better overall performance in bi-wire speaker systems. Some customers prefer to use the true bi-wire speaker cables regardless of cost. This is a personal choice, not a choice between performance levels and/or total cost.

Question - Why are your cables so soft and flexible compared to many of the cables sold by your competitors?
Answer - We achieve maximum flexibility in all of our products by using a combination of multi-gauged and multi- conductor designs, each having many very finely stranded individual copper "singles" within each multi-stranded wire. Each conductor is coated with a soft, flexible thin wall insulation and all conductors are then cabled together and wrapped to prevent adhesion of the outer surface of the conductors with the inner wall of the cable jacket. Finally, a very soft, low durometer outer jacket insures greater flexibility for all of our cables.

Question - I recently read about your company and would like to try some of your cables. Do you have a return policy or a program that allows buyers to demo your cables before deciding to purchase them?
Answer - As with all high end cable companies and products, there are some buyers that want to achieve a particular sound which some cable designs may not fulfill. We have confidence that our cables will perform to almost everyone's satisfaction. If requested, we will accommodate you with a 30 day "demo" trial period on any of our products before committing to purchasing them. You must pay in full for all "demo" products ordered, including shipping and handling costs. You have 30 days from the time the cables are delivered for installation, break-in and to evaluate their total performance before deciding if you want to keep them or return them to us for a refund on the cable cost only.
               If you choose to return any of the demo products purchased on the 30 day trial, you must contact us via telephone or e-mail for an MRA (materials return authorization) number. You must re-pack everything being returned in its original shipping cartons, and then into the master carton(s) they were shipped in, using the protective bubble wrap or other packing materials used for protection in shipping. They must then be returned prepaid via UPS, Fed-Ex or the U.S. Postal Service priority first class package mail, at your option. We also suggest you insure all returns for full value in the event of damage or loss. Upon receipt, we will inspect and test each item returned. If they are in 100% perfect re-saleable condition, we will issue a full credit to the credit card used for payment, or mail a check for a full refund of the product costs only. Your responsibility is for the full payment of shipping, handling and insurance costs to you and for the return to us.

Question - What kind of warranties or guarantees do you have?
Answer - All products purchased new from any of our distributors, dealers or direct factory are unconditionally warranted and guaranteed against all defects in materials and workmanship only. At our option, we will repair or replace any defective product at no charge, for as long as the original purchaser owns them. Products purchased through re-sale are not covered. However, we will repair any of our cables purchased through re-sale for a modest charge that covers replacement parts, labor and shipping costs.

Question - Does the performance justify the higher cost of your cables compared to lower priced more traditional styles and imports available in many large retail electronic stores and discount retailers?
Answer - Performance is subjective. Every "high-end" cable company attempts to incorporate distinctive design features that will enhance the overall listening experience. Traditional low cost generic power supply cords, speaker wires and interconnect cables will work simply because they make positive contact between system components. What really matters is the overall quality of sound reproduction achieved through the design parameters of each product and its interaction with your system's components. The bottom line is that you get what you are paying for both in quality and performance.

            To maximize component performance, the cables must allow all signals, frequencies and voltage flow to travel virtually unimpeded, creating a more cohesive, distortion free listening experience. Our patented Progressive Geometric Multi-conductor/Multi-gauged™ designs create special "paths of least resistance" allowing all signals, frequencies and voltage to travel and flow over or through them at incredibly fast speeds. There is no discontinuity. Full frequency profiled alignment is the key - you hear a mirror image of the recording being played. All these attributes are present when Soundstring™ cables and power supply cords are connected to your systems components.


A final thought . . . .

Since all phases of the design, manufacturing, packaging and marketing of our cables and power supply cords are performed in-house, we are able to price our products significantly lower than most of our competitors.

Our Gen I, Gen II and GEN II "SE" products provide top-of-the-line performance, design and reliability at reasonable and affordable cost. Murray W., a Soundstring Cable buyer from South Carolina, e-mailed us to say: "Amazing performance, amazing prices, amazing service. You guy's are just simply amazing! I wish I had your cables in my audio system years ago. It would have saved me a lot of time and money."

Thanks Murray, we appreciate your feedback and encourage all of our customers to let us know how they are enjoying the improved overall quality of sound reproduction in their systems using Soundstring™ products.